AJ TRULL
BUILT BY SOMEONE
WHO'S BEEN
IN YOUR SHOES.
I spent 20 years selling building materials across the Southeast before I built Construction Exhaust. Countertops, custom cabinets, commercial interiors — I've worked the full spec cycle from pre-construction through punch list across North Carolina, South Carolina, Tennessee, Virginia, and Georgia.
I know what it feels like to lose a deal because someone got there first. I know what it feels like to show up to a job site and find out the spec was locked six months ago. And I know what it feels like to win because you showed up before anyone else knew the project existed.
The intelligence gap is real. Between when a permit gets filed and when the RFP drops, there's a 60-to-90-day window where the right supplier can own the spec. Most reps never see that window. They find out about projects the same way everyone else does — when the GC calls.
Construction Exhaust was built to close that gap. Permit data, LLC filings, contractor registrations, zoning changes — the data exhaust from construction activity is already public. We just built the intelligence layer on top of it so your team sees it first.
This isn't a tech product built by people who've never sold a countertop. It's a field intelligence tool built by someone who spent two decades in the territory.
"The best reps I've ever seen don't wait for the phone to ring. They already know what's being built, who's building it, and what it needs — before the GC has even called for bids."
— AJ TRULL, FOUNDER · CONSTRUCTION EXHAUST
WHERE TO FIND
THE SIGNAL
Field intelligence flows through three connected channels. Each one reinforces the others — all grounded in real territory experience, not marketing copy.
Field observations, territory intelligence, and 20-year perspective on how the best reps in building materials actually operate. 3–4 posts per week.
Product updates, market data, permit velocity reports, and territory briefings for building materials suppliers across the Southeast.
Long-form field intelligence, sales strategy deep-dives, and territory reports. The source of record for everything published on Construction Exhaust.
READY TO SEE THE
SIGNAL BEFORE
EVERYONE ELSE?
Join the early access list. 43 of 50 territory spots remaining.