Field intelligence, sales strategy, and territory data from 20 years on the ground in building materials. Written by AJ Trull, Founder of Construction Exhaust.
Permit data is public. LLC registrations are public. Contractor licenses are public. But raw public data isn't intelligence — it's noise. Here's how Construction Exhaust turns three data streams into a single, actionable signal for building materials suppliers.
The Charlotte metro filed 47 multifamily permits in the first 10 days of April 2026. Three zip codes are showing anomalous activity. Two new contractor LLCs registered in the past 30 days are tied to principals with a history of large-scale multifamily development. Here's the full picture.
After 20 years in building materials sales, I've watched the same pattern repeat itself across every territory I've ever worked: the best reps don't find deals — they find signals. Here's the math behind the 60-day advantage and why it changes everything.
The best building materials reps I've ever worked with had one thing in common: they didn't open their CRM first on Monday morning. They checked what happened in their territory over the weekend. Here's the system.
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